Branch - App Attribution Provider

Branch is a mobile marketing platform to supercharge your growth, helping you drive increased engagement, higher conversion, and better retention. With Branch links behind all of your campaigns, your users receive a seamless and consistent experience every time they interact with your brand, across every channel and platform. Behind the scenes, Branch’s People-Based Attribution pairs web cookies with device IDs to help eliminate the ambiguity of fingerprint-based attribution. This makes it possible to match touchpoints from every channel with conversions on any platform, giving you sophisticated insights into the full customer journey.