What challenge does it solve?

Shoppers may leave an online store when the product range is difficult to understand, the available choice is extensive or the differences between products are unclear. This is particularly relevant for considered purchases where customers would normally ask a store representative for guidance.

How does it work?

Help Me Choose creates an interactive product-guidance journey based on products selected by the retailer. The customer answers a series of questions about individual needs, preferences and intended use. The platform uses those answers to build a customer profile and present personalised recommendations with explanatory copy showing why each product is relevant.

Key features

AI-powered product-guidance journeys

Personalised product recommendations

Product quizzes

AI-generated questions, answers and matching logic

Single-select, multi-select and branching questions

Explanatory recommendation copy

Retailer editorial control

Contact Help Me Choose A.I.